Overview
Wanderly is a Travel itinerary platform crafted for today’s explorers who needs a quick and personalized itinerary within minutes. Harnessing the power of AI, Wanderly creates real-time adjustable roadmaps that spotlight the hidden treasures along your journey, transforming every trip into an unforgettable adventure.
Timeline
August '24 - October '24
Industry
Travel and Tourism
Tools
Figma, Photoshop, Notion, Perplexity
Domain
User Experience Design
Platform
IOS, Android
Role & Responsibilty
User Research, Information Architecture, Wireframing, UI Design
“With Wanderly, you’re not just planning a route - you’re designing an experience, making sure every mile is filled with convenience, discovery, and delight.”
Process & Timeline
Research
Methodology
Determining the research methodology is a key step in gathering information that will finally help understand the requirements of the our target user.
But first let's understand the...
Why?
To reduce the time and effort it takes to create a travel plan that doesn't look like every other trip ever.
What?
A itinerary planning platform offering quick & personalized itineraries that reveals
underrated locations with real time adjustment
How?
By empathizing with user's pain points and needs and then leveraging AI to generate instant, intuitive, and customizable itineraries tailored to user preferences.
Survey
We conducted a survey with 23 participants. The survey explored various aspects of the travel process, including how users approach research, planning, preparation, and bookings. It also examined the role of technology in facilitating these activities, as well as the impact of budget considerations on decision-making.
Interviews
As a part of understanding users we interviewed 5 people about their frustrations while planning a trip and their perspective. This gave us a deep understanding of their pain points, motivations and needs.
Understanding the Market
The Travel Planner App market is projected to reach around USD 1,445.1 Billion by 2032, indicating a robust CAGR of 11.90% during the forecast period from 2023 to 2032.
Competition Analysis
Here is a competitive analysis of the some travel planning apps, evaluated on the basis of personalized itineraries, real-time adjustment, quick planning, less mainstream locations, mobile app availability and availability in the Indian market:
Positioning in the Market.
There is a huge gap in the Indian market as most of these apps doesn’t cover the Indian landscape for their travel planning services
Understanding Our Users
User personas are fictional characters created to represent the different user types that might interact with a product, service, or website. These personas are based on real data about user behaviors, goals, needs, frustrations, motivations etc. This leads to understanding users better and make informed decisions about design and functionality. We made two examples of our target audience with different demographics.
User Journey Mapping
Combining the two user personas we create this user journey
Goal: To identify critical pain points/ challenges in the process of planning and preparing an itinerary for travel.
Defining
After analyzing all the information that has been collected and empathizing to understand our target audience, we summarized the insights into pain-points, needs and motivation. This will help further in our feature ideation phase as we can now start designing the solution
This is what we need to solve.
"Wanderly aims to address these challenges by offering a seamless, personalized, and efficient way to create travel itineraries that enhance exploration and maximize enjoyment."
Here’s how our solution works, in 3 simple steps.
Features Ideation
Based on the challenges and pain points identified from the earlier stages, ideation is done using tools such as brainstorming and round-robin methods.
Information
Architecture
Mapping out user flows helped us spot any missing links or interactions in the existing flow, making it easier to build a stronger IA and create a smoother, more seamless experience.
Low Fidelity Designs
Low-fidelity designs help us quickly visualize ideas, test concepts, and gather early feedback without investing too much time or resources. They allow for rapid iterations and improvements before committing to high-fidelity designs.
Design System
Finally we decided on a design system for Wanderly ensures consistency, scalability, and efficiency in UI/UX, making the platform intuitive and user-friendly. It streamlines collaboration, speeds up development, and enhances brand identity across all touchpoints.
Screens
Business Objectives
Wanderly is an innovative AI-powered travel platform designed to revolutionize the way travelers plan their journeys. By offering personalized itineraries based on user preferences, budget, and real-time data,
Business Model
A well-defined business model for Wanderly ensures long-term sustainability, profitability, and strategic growth. It helps attract investors, optimize revenue streams, and create value for users while maintaining scalability.
Revenue Model
Wanderly is an innovative AI-powered travel platform designed to revolutionize the way travelers plan their journeys. By offering personalized itineraries based on user preferences, budget, and real-time data,
Future Plans
Enhanced AI
Develop more advanced AI features to offer deeper personalized travel suggestions based on user behavior.
Virtual Assistant
Integrate an AI-powered virtual assistant to help users make real-time decisions, answer travel queries, and provide on-the-go recommendations.
Partnerships
Collaborate with local tour operators, restaurants, and guides to offer exclusive deals and unique experiences.
Shared Dashboard
Provide users access to group itineraries where all the travelers can make changes or influence the trip through a shared interactive dashboard.
